We love watching influencers. Influencers are experts at navigating their audiences and connecting with consumers on an emotional level. They can be cringe-worthy but yet so entertaining at the same time.
We, however, draw the line when influencers deliberately and subtly share news from clearly divisive and irresponsible sites.
No, I am not even talking about sharing news from alternative sites like The Online Citizen or even The Independent Singapore. I’m not even talking about whatever political views they may hold. I am talking about the Alex Tan and Amos Yee kind of crazy and hatred.
Influencers, whether their audience is significant or small, impact the lives of everybody who watches their content. They do have a responsibility to ensure what they are publishing is not harmful or offensive.
Started about a year ago, Al-Kisah has since amassed about 23K followers. They have always pitched that their platform is based on comedy.
They have provided reviews of foods (https://www.facebook.com/477710722749300/posts/596694787517559?sfns=mo and https://www.facebook.com/477710722749300/posts/603957170124654?sfns=mo)
and also raise awareness for good purposes such as providing festive goodies for beneficiaries. (https://www.facebook.com/477710722749300/posts/612761782577526?sfns=mo).
We actually loved their brand of humour. Super Matrep and down to the ground. They were good enough to even have fans visited them at the local events like CelebFest and Twilight.
A habit of sharing irresponsible posts
Not sure why, but they have this habit of stoking negative sentiments by cross-sharing posts from banned sites like Alex Tan pages, and anti-establishment and destructive sites like Muslims Underrepresented In Singapore (MUIS).
Why would they do that? Eyeballs? Capitalising on negative emotions?
One like get one pahala? Or is it one like get one dollar?
Whatever the reason, their actions only discredit themselves.
You can look at one of their posts below. No respectable influencer who is trying to uplift the Malay community would do this.
We get it. People tried to explain to us that influencers tend to be contradictory. Say one thing but actually mean another thing.
But to play up the negative sentiments in your community and profit from it?
What strikes us is that on one hand Haikal and Aidi appear to cover all the positive and inspiring stories in the community and on the other hand, they push up all these allegations which divide the community.
Even when the organisations clarify on this topic, they choose not to publish on their page to their audiences.
How like that? This type of influencer also have?